Website Audits

Providing actionable insights to help build the best version of each ecommerce presence through comprehensive technical, UX, and performance analysis.

What's Included in Our Website Audits

Technical SEO Analysis

• Site Structure: URL structure, navigation, and internal linking assessment
• Page Speed: Core Web Vitals analysis and performance optimization recommendations
• Mobile Responsiveness: Cross-device compatibility and user experience evaluation
• Technical Issues: Identifying and prioritizing fixes for crawl errors, broken links, and indexing issues

User Experience (UX) Evaluation

• Conversion Funnel Analysis: Identifying drop-off points and optimization opportunities
• User Journey Mapping: Understanding how customers navigate your site
• Accessibility Audit: Ensuring your site meets WCAG guidelines
• Navigation & Information Architecture: Optimizing site structure for better user flow

E-commerce Specific Analysis

• Product Page Optimization: Analyzing product descriptions, images, and conversion elements
• Checkout Process: Identifying friction points in the purchasing journey
• Search Functionality: Evaluating on-site search performance and results
• Cart Abandonment: Understanding and addressing abandonment causes

Performance & Analytics Review

• Google Analytics Audit: Ensuring proper tracking and data collection
• Conversion Tracking: Verifying accurate goal and e-commerce tracking setup
• Competitive Benchmarking: How your site performs against industry standards
• Growth Opportunities: Identifying untapped potential for improvement

Our Audit Process

1. Initial Assessment (Week 1)

• Comprehensive site crawl and technical analysis
• Analytics and performance data collection
• Initial findings and priority identification

2. Deep Dive Analysis (Week 2)

• Detailed UX and conversion funnel evaluation
• Competitive analysis and benchmarking
• Customer journey and behavior analysis

3. Strategy Development (Week 3)

• Actionable recommendations with clear priorities
• Implementation roadmap with timelines
• Expected impact and ROI projections

4. Presentation & Handoff (Week 4)

• Detailed findings presentation
• Priority matrix for implementation
• Ongoing support recommendations

What You'll Receive

• Executive Summary: High-level findings and recommendations
• Detailed Analysis Report: In-depth technical and UX findings
• Action Plan: Prioritized list of improvements with expected impact
• Implementation Roadmap: Timeline and resource requirements
• Performance Benchmarks: Current metrics and improvement targets

Typical Outcomes

Our website audits typically identify opportunities for:

• 20-40% improvement in site speed and Core Web Vitals
• 15-30% increase in conversion rates through UX optimization
• 25-50% boost in organic traffic through technical SEO improvements
• 10-25% reduction in cart abandonment rates

Industries We Specialize In

• Fashion & Apparel: Product presentation and seasonal optimization
• Beauty & Cosmetics: Visual merchandising and product discovery
• Food & Beverage: Compliance and subscription optimization
• Home & Garden: Complex product catalogs and B2B functionality
• Consumer Electronics: Technical specifications and comparison tools

Ready to Optimize Your Website?

A comprehensive website audit is the first step toward unlocking your site's full potential. Our data-driven approach ensures you get actionable insights that deliver measurable results.

Schedule Your Website Audit or View Our Other Services

Frequently Asked Questions

How long does a website audit take? Typically 3-4 weeks from start to finish, including analysis, strategy development, and presentation.

What platforms do you audit? We specialize in Shopify sites but can audit any e-commerce platform including Shopify Plus, BigCommerce, Magento, and custom solutions.

Do you provide implementation support? Yes, we can either provide ongoing support for implementation or work with your internal team to execute the recommendations.

How often should we conduct website audits? We recommend comprehensive audits annually, with quarterly performance reviews to track progress and identify new opportunities.