Heart & Soil challenges the modern departure from ancestral health, emphasizing the importance of reclaiming vitality through a return to nutrient-rich, natural living. The brand views today’s society as “civilized to death,” where disconnection from adventure, community, nature, and ancestral foods has weakened physical, emotional, and social well-being. Heart & Soil stands as a counter to this decline, advocating for the power of animal-based nutrition and resisting a food system distorted by overprocessing and flawed science.